Do be Square!

Wouldn't it be nice to never have to worry about forgetting your wallet or not get ripped off by those "convenient" ATMs when at a fun street event?  I really don't like having to pay a "$3 convenience fee" to eat lunch at a food vendor that doesn't accept credit cards.  With today's technology and generation plastic payment is a norm and a convenience.  In my mind it is not smart for companies to inconvenience their potential clients/customers/guests by making them have to have cash or go to an ATM to purchase something.

This is a great solution 

Imagine walking into your local coffee shop, where they know you by name, and forgetting your wallet.  You think, "I left it back in the office!" Then you remember that you can pay with your phone!  What a convenience and a great customer focus some companies are getting.  Starbucks and many local shops are adapting this cool new technology, in a very safe manner.

Square and Pay with Square is an up and coming company that I hope merchants and individuals alike will take advantage of.  The idea is that you can accept credit card payment right on the spot.  Practical example: Out to dinner with a large group of friends and the establishment won't split the check?  You pay with your rewards card and have all of your friends pay you back with cash or their credit card!

Square takes out a very small percentage: 2.75 to be exact when you use their free card reader.  This can be added onto your friends/colleagues tab they have accumulated from dinner (for every $10 its $0.28, not much).  They have also developed a swipe-less app, Pay with Square, which keeps you from ever having to take your credit card out of your wallet and risk loosing it!  Its an app that you log in to, open a tab wherever you are, and tell them what you want.  When you're done, open the app on your smart phone and add a tip and close your tab after reviewing your receipt!  Its that simple.

My biggest pull for this is for farmer's market vendors, food trucks, anyone that wants to offer a convenient way for clients to purchase their goods/services.  Why wouldn't a company adapt to this generation and technology to bring in more profit!  I really think that the more of us "normal" people request this service/use these conveniences, the better because it pays off in the end: Merchants being to accept all forms of payment and customers not being up-charged ATM fees!

I think this is something that is a great step for everyone, what are you thoughts?  Would you like to never have to worry about forgetting your wallet in the car or at the office and be able to get what you have waited for in line?